The BEST way to advertise since... EVER.

Want to know what the BIGGEST mistake in marketing is? 

It’s showing your ad to the wrong people.  

It crushes EVERY ad campaign because it doesn’t matter how good your ad might have been. 

Your ad could have had the perfect headline and an irrefusable offer, but if you show ballerina shoes to a gang of bikers…

…well, you can guess what happens.

So, how can you —if we use the same example— get ballerina shoes in front of 10 year old girls instead of 50 year old bikers?

You can use something called Two Step Lead Generation, and it works like this: 

1. Find your perfect target audience.

2. Show your ad only to your target audience. 

The amount of times I've seen ads just thrown out there with no game plan or strategy behind them is astonishing.  

And you know what the best part is:

You can start structuring your ad campaigns like this with EASE.

And once you do, I can guarantee you better results. 

Let’s try this with our ballerina shoe example: 

Firstly, you show an ad on Facebook about a free guide to clean ballerina shoes without damaging the fabric.

This ad will take them to your website where they can enter their email address to get the free guide sent to them.

Let’s break this first step down:

1. You have provided some free information that is actually useful to people. 

2. You have a list of people who are interested in ballet. 

Now that we know that this group of people is most likely to buy anything ballet related, we show them our ad that sells something (for example they can buy our very own ballerina shoe). 

With this you’re much more likely to get an actual conversion in comparison to just throwing your ad out there and hoping it performs. 

Try this when structuring your next ad campaign, I guarantee you will have higher conversions and make more sales. 

P.S If you would like me to personally look at your marketing and see what I could do for you, click here.