“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels. Why Ad Fatigue Is The REAL Pandemic Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easi

Let me ask you a quick and simple question: How much is a top 3 spot in google worth to you? If someone were to search up your local service, where would your business rank on google? And if you thought ranking high on google isn't THAT important, let me give you a quick reality check: Almost half of everything searched on google is “<local service> near me”. Dentists near me. Roofers near me. Photographers near me. That is what 47% of all google searches are. If you are

"How to write solid headlines that SELL." You probably just read that and thought “hey, that looks interesting, lets check it out”. No one was forcing you to read this, no one is holding your family hostage or pointing a gun at your head. You're reading this because you were intrigued by the headline. The thing is, this exact thought takes place in ALL of your potential clients' minds when they see your ads. The headline is the most important part of your ad. Before I tel

Quick question: Who’s your target audience? While you think about that, let me tell you a secret: Most small businesses in Johannesburg...

If I were to ask you how happy you are with your Ad campaigns on a scale of 1-10, what would you say? If it's close to 10, great! Keep...

Most local businesses in Johannesburg use spray and pray marketing. Meaning they make an ad, send it out, and don't really think about...

Want to know what the BIGGEST mistake in marketing is? It’s showing your ad to the wrong people. It crushes EVERY ad campaign because...