How to write solid headlines that SELL

"How to write solid headlines that SELL."

You probably just read that and thought “hey, that looks interesting, lets check it out”. 

No one was forcing you to read this, no one is holding your family hostage or pointing a gun at your head. 

You're reading this because you were intrigued by the headline. 

The thing is, this exact thought takes place in ALL of your potential clients' minds when they see your ads. 

The headline is the most important part of your ad. Before I tell you exactly what steps you can take to write great headlines, let me tell you why it's so important to master this skill:

First impressions are pretty important right? 

But now imagine you have 2 seconds to make that first impression and if you don't REALLY interest the person… byeeeeeeeeeeee. 

You see, in your advertising your headline is the first impression.

If it's not solid as stone, your potential clients will just keep flowing through their social media.

Now, the reason the headline is so important, is because if they don't click on your ad, it doesn't matter how good the other parts of your ad might have been.

Maybe your copy was top notch and you had a perfect CTA that pretty much guaranteed the sale…

… if no one reads it, no one can buy.

(On a side note: I speak about a similar principle in my Two Step Lead Generation article, click here to read it.)

In advertising, “don't judge a book by its cover” gets thrown out the window.

You have a very small margin for error. 

Now that you have a deeper understanding of why the headline is so important, let's see how we can actually write good headlines.

One of the best ways to get people's attention in your ads, is to show them that you know exactly what they are feeling. 

To do this, I want you to think about something:

Think about what problem you solve in your business, think about how it feels to be someone who has the problem you can solve.

Take chiropractors for example. 

They help people relieve joint pain. OK, what's a very common pain that people have?... Back pain.

“Does your back hurt?”

Now obviously we could tweak that a bit, but that's already a solid headline. 

Imagine you’re a normal dude, and in the past few weeks your back has been getting increasingly worse. It comes and goes, so you haven’t really done anything against it yet, but it just keeps getting worse. 

And then you see: “Does your back hurt?”

“Well, yes, it does, might as well check this out.”

That's exactly what we want. 

Now in this case, that patient is probably going to lead to a booking, but even for the less intense clients, it will still get them more engaged with your content. 

Also notice that it isn't something wildly complex. Simplicity is key here. 

You want your audience to figuratively raise their hand and say: “Yea, I'd be interested in that.” 

So, no more using your business name as a heading, and no more complex industry jargon. 

Always be thinking about this when writing any headline, whether its for you website, for your blog or for an ad you’re running. 

Talk soon, 

Rowan 

P.S. if you would like me to have a look at your headlines and your marketing, click here. 

P.P.S if you want to learn exactly how to use simplicity to your advantage in your marketing, press here.