How To Skyrocket Your Marketing With One Simple Step.

Most local businesses in Johannesburg use spray and pray marketing. 

Meaning they make an ad, send it out, and don't really think about it anymore. 

They just ‘let it do its thing’.

If you want to start increasing your marketing efficiency, you need to start adding measurable metrics to track your advertising success. 

Let me explain: 

Instead of just throwing an ad out there, try to think about how your audience can interact with your ad.

For example…

…you could offer them a piece of information in exchange for an email address.

Then to see the success of your ad, you just monitor how many people gave you their email address.

Always make sure to add a call to action at the end of your ads. An action people should do after reading your ad.

The truth of your marketing lies in NUMBERS. 

How many conversions.

How many sales.

How many email addresses. 

Whether people are giving you their email address or directly leading to a sale, you always, ALWAYS need to be able to measure it. 

See what works. See what doesn't. Test things. 

The answers will always be in numbers. 

Start to implement this in your future ad campaigns and I guarantee you will have better results. 

Talk soon,

Rowan

P.S. If you would like me to personally have a look at your marketing, click here. 

P.P.S. If you want to learn how to get potential clients email addresses and how to use them most effectively, press here.